Backed by a growing number of modern facilities and government support, Makkah is set to become a new destination for the MICE tourism industry in Saudi Arabia, according to industry experts.
Traditionally seen as a site for religious travel, Makkah today is attracting a growing number of local companies and government authorities looking to combine their meeting and training requirements with Umrah pilgrimage.
Conrad Makkah Jabal Omar, the first Conrad property opened by Hilton in Saudi Arabia
earlier this year, has seen its MICE business grow steadily, driven by demand from pharmaceutical companies and government entities that tend to conduct their board and annual meetings, as well as training and development programs, over weekends in the holy city.......
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Makkah set to become a new hub for MICE tourism - Al Arabiya English
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